{"id":5692,"date":"2025-04-10T08:54:08","date_gmt":"2025-04-10T06:54:08","guid":{"rendered":"https:\/\/staging.msmpetfood.com\/who-we-are\/"},"modified":"2026-04-27T17:42:22","modified_gmt":"2026-04-27T15:42:22","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/msmpetfood.com\/en\/who-we-are\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Model of development and innovation in animal nutrition<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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MSM has innovated the philosophy of selective starch extrusion by means of a new, ultra-technological process. Starting with great care in the selection of raw materials, it has come to propose a wide range of products for dogs and cats, which is constantly evolving and expanding.<\/p>

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In particular, success can be attributed to the adoption of a production strategy based on optimised processes, attentive to quality and innovation, with the aim of responding to the specific nutritional needs<\/b> of animals, in accordance with the highest international scientific and regulatory standards<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The watchful and focused gaze of the hound scanning the horizon accurately reflects the philosophy of MSM Pet Food: an advanced and meticulous scientific approach, aimed at ensuring maximum nutritional expression.<\/p>

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From its deepest needs, comes a diet formulated on a rigorous scientific basis, ensuring an optimal balance of health, performance and well-being for the animal. MSM is not just nutrition: it is applied science for a healthier and longer life.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Impianto\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2008<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Company
Establishment<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2011<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Launch of the
Playdog Line<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2013<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Line Throw
Pettys<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2016<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Line launch
MSM Professional<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2019<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Construction
new generation plant<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acquisition
Podium brand
and Podium Breeder<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Obtaining
ISO 9001 Certification<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Playdog line renewal<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Our story<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Model of development and innovation in animal nutrition MSM has innovated the philosophy of selective starch extrusion by means of a new, ultra-technological process. Starting with great care in the selection of raw materials, it has come to propose a wide range of products for dogs and cats, which is constantly evolving and expanding. In […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-5692","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/msmpetfood.com\/en\/wp-json\/wp\/v2\/pages\/5692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/msmpetfood.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/msmpetfood.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/msmpetfood.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/msmpetfood.com\/en\/wp-json\/wp\/v2\/comments?post=5692"}],"version-history":[{"count":7,"href":"https:\/\/msmpetfood.com\/en\/wp-json\/wp\/v2\/pages\/5692\/revisions"}],"predecessor-version":[{"id":5974,"href":"https:\/\/msmpetfood.com\/en\/wp-json\/wp\/v2\/pages\/5692\/revisions\/5974"}],"wp:attachment":[{"href":"https:\/\/msmpetfood.com\/en\/wp-json\/wp\/v2\/media?parent=5692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}