From May 5-7, 2025, MSM Pet Food enthusiastically participated in the 21st edition of Zoomark at BolognaFiere. The MSM booth was a focal point for pet food professionals and enthusiasts.

A Dedicated Team and Innovative Products

The MSM team, led by CEO Luca Mognetti, proudly presented the latest nutritional innovations, including the revamped Playdog line, enhanced by the valuable and exclusive B-Tonic complex. Developed through cutting-edge scientific research, B-Tonic is designed to promote the well-being and vitality of pets. Present in all Playdog references, this complex has made the line a true ENERGIZE&RECHARGE ally, winning the interest and curiosity of visitors to the fair.

Interactions and New Collaborations

During the three-day trade show, the MSM booth was bustling with meetings, handshakes and exchanges of ideas. Industry professionals, distributors and enthusiasts had the opportunity to learn first-hand about MSM’s innovative approach to animal nutrition. The testimonials collected showed appreciation for the quality and effectiveness of the products presented.

Looking to the Future

“Participating in Zoomark 2025 was an extraordinary experience that confirmed the value of face-to-face discussions and the importance of building strong relationships in our industry,” said Luca Mognetti, founder of MSM Pet Food. “We return home with enthusiasm, inspiration and the knowledge that we are on the right path to offer the best to our four-legged friends.”

Participation in Zoomark was an important opportunity for MSM Pet Food to consolidate its presence in the international market and strengthen relationships with partners and customers. The company now looks to the future with new ideas, valuable contacts and renewed energy.