Privacy Policy

Data Controller

MSM PET FOOD SRL – VAT/Tax Code 03137390989
Controller’s email address: info@msmpetfood.com

Types of Data Collected

Among the Personal Data collected by this Application, either independently or through third parties, there are: Tracking Tools, Usage Data, email, first name, last name, phone number, device information, language.

Complete details on each type of data collected are provided in the dedicated sections of this privacy policy or through specific informational texts displayed before the data collection itself.
Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically during the use of this Application.
Unless otherwise specified, all Data requested by this Application is mandatory. If the User refuses to provide it, it may be impossible for this Application to provide the Service. In cases where this Application indicates some Data as optional, Users are free to refrain from providing such Data, without any consequences on the availability of the Service or its functionality.
Users who have doubts about which Data is mandatory are encouraged to contact the Controller.
The possible use of Cookies – or other tracking tools – by this Application or by the owners of third-party services used by this Application, unless otherwise specified, serves the purpose of providing the Service requested by the User, in addition to the other purposes described in this document and in the Cookie Policy, if available.

The User assumes responsibility for the Personal Data of third parties obtained, published, or shared through this Application and guarantees to have the right to communicate or disseminate them, releasing the Controller from any responsibility towards third parties.

Methods and Place of Processing of Collected Data

Processing Methods

The Controller adopts appropriate security measures aimed at preventing unauthorized access, disclosure, modification, or destruction of Personal Data.
Processing is carried out using computer and/or telematic tools, with organizational methods and logic strictly related to the indicated purposes. In addition to the Controller, in some cases, other subjects involved in the organization of this Application (administrative, commercial, marketing, legal staff, system administrators) or external subjects (such as third-party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) may have access to the Data, also appointed, if necessary, as Data Processors by the Controller. The updated list of Processors can always be requested from the Data Controller.

Legal Basis for Processing

The Controller processes Personal Data relating to the User if one of the following conditions exists:

• the User has given consent for one or more specific purposes; Note: in some jurisdictions the Controller may be authorized to process Personal Data without the User’s consent or another of the legal bases specified below having to exist, until the User objects (“opt-out”) to such processing. However, this does not apply where the processing of Personal Data is governed by European legislation on Personal Data protection;
• processing is necessary for the performance of a contract with the User and/or for the implementation of pre-contractual measures;
• processing is necessary to comply with a legal obligation to which the Controller is subject;
• processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Controller;
• processing is necessary for the pursuit of the legitimate interest of the Controller or of third parties.

It is always possible to request the Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on the law, provided for by a contract, or necessary to conclude a contract.

Place

The Data is processed at the Controller’s operating headquarters and in any other place where the parties involved in the processing are located. For further information, contact the Controller.
The User’s Personal Data could be transferred to a country other than that in which the User is located. To obtain further information on the place of processing, the User can refer to the section relating to the details on the processing of Personal Data.

The User has the right to obtain information regarding the legal basis for the transfer of Data outside the European Union or to an international organization of international public law or established by two or more countries, such as the UN, as well as regarding the security measures adopted by the Controller to protect the Data.

The User can verify whether one of the transfers just described takes place by examining the section of this document relating to the details on the processing of Personal Data or ask for information from the Controller by contacting them at the details provided at the beginning.

Retention Period

Data is processed and stored for the time required by the purposes for which it was collected.

Therefore:

• Personal Data collected for purposes connected to the performance of a contract between the Controller and the User will be retained until the execution of such contract is completed.
• Personal Data collected for purposes attributable to the Controller’s legitimate interest will be retained until such interest is satisfied. The User can obtain further information regarding the legitimate interest pursued by the Controller in the relevant sections of this document or by contacting the Controller.

When processing is based on the User’s consent, the Controller may retain Personal Data for longer until such consent is revoked. Furthermore, the Controller might be obligated to retain Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

At the end of the retention period, Personal Data will be deleted. Therefore, after the expiration of such term, the right of access, deletion, rectification, and the right to data portability can no longer be exercised.

Purposes of Processing of Collected Data

The User’s Data is collected to allow the Controller to provide the Service, comply with legal obligations, respond to requests or enforcement actions, protect its rights and interests (or those of Users or third parties), identify any malicious or fraudulent activities, as well as for the following purposes: Statistics and Platform and hosting services.

User Rights

Users may exercise certain rights with reference to Data processed by the Controller.

In particular, the User has the right to:

• revoke consent at any time. The User can revoke consent to the processing of their Personal Data previously expressed.
• object to the processing of their Data. The User can object to the processing of their Data when it occurs on a legal basis other than consent. Further details on the right to object are indicated in the section below.
• access their Data. The User has the right to obtain information on the Data processed by the Controller, on certain aspects of the processing, and to receive a copy of the processed Data.
• verify and request rectification. The User can verify the correctness of their Data and request its update or correction.
• obtain limitation of processing. When certain conditions occur, the User can request the limitation of the processing of their Data. In such case, the Controller will not process the Data for any other purpose except their storage.
• obtain deletion or removal of their Personal Data. When certain conditions occur, the User can request the deletion of their Data by the Controller.
• receive their Data or have it transferred to another controller. The User has the right to receive their Data in a structured, commonly used, and machine-readable format and, where technically feasible, to obtain its transfer without hindrance to another controller. This provision applies when the Data is processed with automated tools and the processing is based on the User’s consent, on a contract of which the User is a party, or on contractual measures connected to it.
• lodge a complaint. The User can lodge a complaint with the competent personal data protection supervisory authority or take legal action.

Details on the Right to Object

When Personal Data is processed in the public interest, in the exercise of official authority vested in the Controller, or to pursue a legitimate interest of the Controller, Users have the right to object to processing for reasons connected to their particular situation.

Please note that, where their Data is processed for direct marketing purposes, Users can object to processing without providing any reason. To find out if the Controller processes data for direct marketing purposes, Users can refer to the respective sections of this document.

How to Exercise Rights

To exercise User rights, Users can address a request to the Controller’s contact details indicated in this document. Requests are filed free of charge and processed by the Controller as soon as possible, in any case within one month.

Additional Information on Processing

Legal Defense

The User’s Personal Data may be used by the Controller in court or in the preparatory stages for its possible establishment for defense against abuse in the use of this Application or related Services by the User.
The User declares to be aware that the Controller might be obligated to reveal the Data by order of public authorities.

Specific Information

Upon the User’s request, in addition to the information contained in this privacy policy, this Application could provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System Logs and Maintenance

For needs related to operation and maintenance, this Application and any third-party services used by it might collect system logs, i.e., files that record interactions and which may also contain Personal Data, such as the User’s IP address.

Information Not Contained in This Policy

Additional information regarding the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Response to “Do Not Track” Requests

This Application does not support “Do Not Track” requests.
To find out whether any third-party services used support them, the User is invited to consult the respective privacy policies.

Changes to This Privacy Policy

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Application as well as, where technically and legally feasible, sending a notification to Users through one of the contact details in its possession. Please therefore consult this page frequently, referring to the date of last modification indicated at the bottom.

Should the changes affect processing whose legal basis is consent, the Controller will collect the User’s consent again, if necessary.

Definitions and Legal References

Any information that, directly or indirectly, even in connection with any other information, including a personal identification number, makes a natural person identified or identifiable constitutes personal data.

This is the information collected automatically through this Application (also from third-party applications integrated into this Application), including: IP addresses or domain names of the computers used by the User connecting to this Application, addresses in URI (Uniform Resource Identifier) notation, the time of the request, the method used in forwarding the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response from the server (successful outcome, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various temporal aspects of the visit (for example, the time spent on each page) and the details relating to the itinerary followed within the Application, with particular reference to the sequence of pages consulted, to the parameters relating to the operating system and the User’s IT environment.

The individual using this Application who, unless otherwise specified, coincides with the Data Subject.

The natural person to whom the Personal Data refers.

The natural person, legal person, public administration, and any other entity that processes personal data on behalf of the Controller, according to what is set out in this privacy policy.

The natural or legal person, public authority, service, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data and the tools adopted, including the security measures relating to the operation and use of this Application. The Data Controller, unless otherwise specified, is the owner of this Application.

The hardware or software tool by which the Users’ Personal Data is collected and processed.

The Service provided by this Application as defined in the related terms (if present) on this site/application.

Unless otherwise specified, all references to the European Union contained in this document are intended to be extended to all current member states of the European Union and the European Economic Area.

Cookies are Tracking Tools consisting of small portions of data stored within the User’s browser.

Tracking Tool means any technology – e.g., Cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting – that enables the tracking of Users, for example by collecting or saving information on the User’s device.

Legal References

This privacy policy is drafted based on multiple legislative frameworks, including Articles 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy policy concerns exclusively this Application.